Capstone Partners (IMAP USA) advised Natures Design Products, LLC dba Natures Craft, a growing provider of health & wellness products, on its sale to an undisclosed buyer.

Founded in 2013, Natures Craft is a leading e-commerce company in the online Vitamins, Minerals & Supplements (VMS) sector, offering a branded line of high-quality, affordable vitamins and supplements. The Company has established a comprehensive suite of products focused on general health, digestive support, weight loss, brain health, sexual wellness, sleep and beauty. In late 2020, it also launched its new gummy vitamin brand named Phytoral. Products are manufactured by trusted third-party GMP registered contract manufacturers and are primarily sold direct-to-consumer via Amazon (FBA).  Medkismet, Inc., the Company’s Philippines-based operations, was also sold as part of the transaction.