HVEG Group B.V., operating under HVEG Fashion Group, a group of internationally operating fashion companies including Fashion Linq, Jomo Fashion, HVEG Accessories Group, and the brands Bamboo Basics, Twinlife, and Brams Paris, has acquired MAGIC Bodyfashion from Almelo. The companies within HVEG primarily focus on developing private label collections for large retail chains, but in recent years, HVEG has increasingly developed its own brands. With this acquisition, HVEG aims to continue its growth strategy and further expand its product range and customer portfolio both domestically and internationally.

For over 30 years, MAGIC Bodyfashion has successfully offered shapewear, lingerie, hosiery, and (body) fashion solutions for women, with significant international growth in the last 10 years, positioning itself towards a Total Body Solution concept. 

Following the acquisition, the combined revenue will be approximately 150 million euros, with MAGIC Bodyfashion continuing to be developed as an independent business unit within HVEG. This means that both MAGIC Bodyfashion and the other companies within HVEG will maintain their own market approach. 

Both fashion companies can benefit from each other's knowledge and experience after the acquisition to become an even stronger European fashion player. 

HVEG is a group of internationally operating fashion companies specializing in the development, sourcing, and sales of Private Label fashion for women, men, children, babies, and accessories. In addition to Private Label, HVEG is involved in various brand activities. With a team of approximately 220 employees in Europe and around 100 employees in Asia, they work daily to offer commercially and sustainably produced collections. The mission is to relieve customers by developing affordable fashion in a more sustainable way.

The IMAP Netherlands team, led by Jean-Luc Zeguers, was the exclusive financial advisor to HVEG Fashion Group in the acquisition of MAGIC Bodyfashion.