Yellow Point Equity Partners is a Canadian based private equity firm focused on investment opportunities in Canada and the US Pacific Northwest. Yellow Point Equity Partners has been actively helping its management partners build better businesses for over 12 years. The firm invests in outstanding management teams of later-stage growth companies based primarily in western Canada and aims to be the long-term partner of choice for Canada's leading mid-market companies.

This deal will help Foley's Candies to accelerate growth and expand its products and service offering.

Brian Hurl, President of Foley's said "I had several goals in mind when selecting an equity partner. I was looking for a group that I could trust, that had experience with similar transactions and that would provide support while leaving our team free to run the business' day-to-day operations. Yellow Point came highly recommended and the transaction process has confirmed their reputation. As a result of this partnership we now anticipate having more flexibility to accelerate our business' growth and expand our product and service offering."​