Azzurra Capital, an international private equity fund that provides international and organizational support to leading family-owned businesses in Europe to maximize growth and returns for all shareholders, has signed an agreement to acquire a minority stake in Desa Group, Italian leader in the sector of home care and personal care

Desa Group is an Italian leader in the sector of homecare and personal care. Some of the brands part of the Desa Group are: Chanteclair, Spuma di Sciampagna, Quasar

Desa Group is an Italian company with brilliant figures - 4 production facilities, 72 international commercial partnerships, c. 450 employees and €440m of revenues in 2022 – able to compete with multinational firms such as P&G, Reckitt Benckiser, Unilever..
Desa operates with four production plants located in Northern Italy: Seregno, Caravaggio, Sant'Agata Bolognese and Fara Olivana. 25% of production is exported to 40 countries, with a strong presence in Europe and Asia, particularly in China, where Chanteclair has become a leader and reference brand in the surface and laundry cleaner sector.

The acquisition aims at supporting the Desa strategy with the goal of expanding its operations worldwide in the upcoming years, in previously untapped markets by focusing on leveraging its growth through multiple geographies.

Vitale (IMAP Italy) acted as financial advisor of the buyer offering support in the structuring of the transaction, in the negotiation phases and in the coordination of due diligence activities.