Overview

MYTY Group AG, a German-Swiss full-service digital agency group that offers marketing, strategy, creative and technology services, expanded its network further into the European market with Croatia’s largest full-service marketing, tech and communications agency, 404 and Shape (404 Group). 404 group is one of the most awarded agencies in southeastern Europe which combines three segments: communications, digital and tech, to provide a full service to its clients.

The partnership marks the next step in the group’s internationalization in which 404 group will become the hub for the group’s continued expansion in southeastern Europe. 404 will continue to operate independently and under the same brand.

Unique Selling Points

-       Fast-growing marketing and communications agency for the digital age

-       Market leader in its segment with a well-recognized brand

-       Serving over 80 Croatian and international clients - blue chip clients, tech unicorns and multinationals

-       One of the best Croatian employers in the digital marketing segment

-       One of the most awarded agencies in southeastern Europe

The Investor

MYTY is a group of 10 agencies in 26 offices across Germany and Switzerland and has so far focused on the DACH region. These agencies include INTEGR8, The House Agency, The Reach Group, norisk Group, Strichpunkt, CRK, Hutter Consult, monami and appmotion. MYTY is focused on gathering top agencies in their fields, while allowing them to maintain complete independence. This expansion allows MYTY to gain access to a new geographic market with the ability to further expand capabilities and capacities in the areas of international communications and product development.

Transaction

IMAP SEE was the exclusive advisor to the owners of 404 and Shape.