In August 2022, the sale of the assets and contracts related to the activities of Nyírfacukor Kft, the most important sugar substitute product manufacturer on the domestic market to Lissé Kft. was successfully closed.

The Company was founded in 2008 with to distribute birch sugar, a modern and natural alternative of sugar. The Company sells its products under the well-known Nyírfacukor and Oligo Life brands for all food retail chains operating in Hungary.

The three-time MagyarBrands and one-time SuperBrands award-winning products are available on the stores’ shelves with an ever-expanding range. Besides erythritol-based sweeteners, the Company’s product portfolio currently includes houshold purpose confectionary products, breakfast products and snacks.

The assets of the Company were purchased by Lissé Kft., which deals in the production of seasonal confectionery products and premium category sweets. Its products can be found on the shelves of almost all multinational reatail chains, private domestic food chains, wholesale stores, and petrol stations.

As a result of the transaction Lissé can expand its product portfolio to the direction of an increasingly popular product category and it also has the opportunity to broaden its customer relationships.

The exclusive transaction advisor to the Seller was Concorde MB Partners.