Capstone Partners (IMAP USA) advised Morris 4×4 Center on its sale to Ecommercebrands.com, Inc.

Morris 4×4 is a leading online retailer of automotive aftermarket parts and accessories for Jeep and 4×4 off-road enthusiasts. The company offers products across all top categories including vehicle suspensions, soft and hard tops, bumpers, and recovery gear. Originating as a Jeep restoration and exporting company, Morris 4×4 has grown to become a global distributor of Jeep parts and accessories providing more than 50,000 products across top brands.

Ecommerce Brands is a recently incorporated e-commerce aggregator operating out of Houston, TX. Led by the co-Founder of Cart.com and several former Homedepot.com executives, the company aims to leverage cross-functional expertise, resources, and operational infrastructure to help brands thrive in both the marketplace and direct to consumer (DTC) channels. With close partnerships with end-to-end solution providers able to equip brands with enterprise-scale infrastructure and an in-house team of growth-focused ecommerce experts, Ecommerce Brands aims to help companies optimize and capitalize on the accelerating shift to online and DTC distribution.