Overview

Bartog is the leading distributor of tires, car parts and lubricants in the Slovenian aftermarket, with an annual turnover of EUR 60 million. The company has been operating in the Slovenian market for more than 25 years. In addition to the recent expansion of its retail chain, the company has developed a workshop franchise, BHS, which serves as a “one-stop shop” to its customers. The distribution network consists of 36 retail shops and 67 franchised workshops under the brands BHS and Euroservis.

The company’s product portfolio consists of more than 400.000 items and 100 brands servicing vehicles of various European and global manufacturers. Bartog has developed its own brand, BXTREME, primarily for “DIY” programs, which includes car care products and batteries. Since 2010, the company has been a member of GROUPAUTO International.

Unique Selling Points

-       Strong historical growth rates and increasing market share.

-       Bartog is the only regional distributor with a broad portfolio, which covers car parts and tires.

-       The development of the company’s own franchise for over 65 workshops allows for continuous sales and strong customer retention.

The Investor 

Tokić is the largest selling chain of car parts in Croatia. Through a network of a hundred outlet stores in Croatia and Bosnia and Herzegovina, it offers more than 200.000 various articles in all categories of products and more than 230 brands of the world’s largest car parts manufacturers, including all types of passenger cars and light freight cars. The company has more than 400 employees and an annual turnover of over EUR 84 million.

The Deal

IMAP SEE was the exclusive transaction advisor to the owners of Bartog d.o.o. Trebnje in the sale of majority share in the Company.

SEE DEAL BRIEF