The acquisition of RNF Group is aligned with HVEG’s growth strategy and its ambition to establish a one-stop-shop for an expanding international customer base. RNF Group is recognized as a leading player in the European footwear market, with the Mexx brand enjoying global recognition. The products, brands, and licenses managed by RNF Group are complementary to HVEG's portfolio, both catering to similar markets in Western and Eastern Europe. This combination of strengths will significantly enhance HVEG’s value proposition to its customers.

The transaction is awaiting approval from the ACM.

HVEG, a group of internationally operating fashion companies, is renowned for its expertise in developing, sourcing, and marketing Private Label fashion products across multiple categories, including womenswear, menswear, children's clothing, baby apparel, and accessories. In addition to their Private Label business, HVEG engages in various brand activities, focusing on delivering high-quality, sustainable fashion solutions. The Company is committed to producing collections that are not only commercially viable but also sustainably manufactured. HVEG is dedicated to providing affordable fashion in an environmentally responsible manner, alleviating the challenges customers face in sourcing sustainable fashion.

RNF Group is an international player in the footwear and clothing industry. In 2017, RNF Group acquired the global rights to Mexx. Founded in 1986, Mexx is a fashion brand with urban roots, offering a diverse range of clothing, footwear, accessories, home décor, bags, fragrances, and underwear for men, women, and children. Alongside the Mexx brand, RNF Group is renowned for its proprietary brands Shabbies and Fred de la Bretoniere, and manages a portfolio of licenses, including notable brands such as Umbro and Pantofola d’Oro.

The IMAP Netherlands team consisted of Jean-Luc Zeguers, Menno Huson, and Aster De Backer.