An international marketing professional, Joaquín has developed his career mainly in sports marketing and in professional service firms.

Started his career in India as an intern for an IT firm. Served as New Business Manager for Euroleague Basketball, focussing on ticketing. Moved to the professional service firms sector in 2007, where he worked for Egarsat SP among other companies before joining IMAP in 2014. He holds an extensive experience in the organization of major sporting events, such as Olympic Games, Champions League Final and Euroleague Basketball's Final Four.

Mr. Blázquez holds a Bachelor's Degree in Business Administration and a MBA from ESADE Business School.