MyTAG

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Technology
MyTAG
Flexible software solution designed to provide instant access to information for building managers a
Sold to
Mallcomm (PE backed by Synova)
Delivers asset management and tenant engagement solutions across the built environment
Advised on Sale of Company

IMAP UK advises MyTAG, a leading PropTech solutions provider, on its sale to Mallcomm

IMAP UK acted as sell-side advisor to MyTAG on its sale to private equity-backed, Mallcomm.

MyTAG is a best-in-class, flexible software solution designed to provide instant access to information for building managers and occupiers. Underpinned by patented technology, MyTAG saves time and money, replacing outdated processes with trusted and secure cloud-based solutions.

Mallcomm is backed by Synova, one of Europe’s most innovative growth investors, and delivers asset management and tenant engagement solutions across the built environment.

The combined entity will unlock substantial synergies by expanding geographic footprint and enhancing both companies’ capabilities to serve new and existing customers.

The IMAP UK team consisted of Karri Vuori, Saif Shubana and Alex Reid.

Karri Vuori, Managing Partner at IMAP UK commented: “We are delighted to have advised Mike and MyTag on this transformational deal. MyTag is a highly innovative software business and the combined business, rebranded as Kinexio, will be a real leader in the rapidly evolving PropTech market."

Client testimonial

Mike George, CEO and Founder of MyTAG

“We are delighted with the outcome and incredibly pleased for MyTag to join the Mallcom Group in what will be a hugely synergistic transaction. Thank you to Karri, Saif and Alex on the IMAP team for their sound counsel and tirelessly navigating us through the complexities of the transaction. It was a delight working with them.”

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