Capstone Partners (IMAP USA) advised Gym Launch and Prestige Labs (together, the Company) on its investment by San Francisco Bay Area-based private equity firm American Pacific Group (APG).

Founded in 2016 by Alex and Leila Hormozi, Gym Launch provides coaching programs and business training materials to help gym owners increase revenue and improve profitability. Key services include strategic and tactical business training, community engagement, and access to proprietary resources to improve lead generation, lead nurture, sales, fulfillment, and retention. Gym Launch has helped over 4,500 gyms to date.

In 2018, the Company launched a proprietary line of premium fitness and health supplements and branded under Prestige Labs.