Capstone Partners (IMAP USA) advised Brandify, a provider of location-based digital marketing solutions, on its sale to SOCi.

Established in 1997, Brandify offers local marketing solutions that include the brand score platform, scalable local SEO, local advertising, mobile-local technologies, and local-social marketing. The Company’s technology, strategy, and customized services help brands maximize their online presence and drive customers to its locations. Brandify works with over 500 brands in over 4.5 million locations, across industries including Healthcare, Finance, and Retail.

The acquisition brings additional functionality to the SOCi platform and market-leading search expertise to the SOCi team. With the combination, SOCi solidifies its position as the largest localized marketing platform globally, with more than three million locations under management. The deal also strengthens SOCi’s relationship with key partners like Google, Facebook, Apple, Yelp, and others. The combined business will operate under the SOCi brand.

SOCi is an award-winning localized marketing platform built specifically for multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.