SMG Swiss Marketplace Group AG is taking over 100 per cent of moneyland.ch AG. SMG owns well-known Swiss platforms such as AutoScout24, FinanceScout24, Homegate, Tutti, Ricardo, Anibis and many more. 

Alongside FinanceScout24, moneyland.ch will become part of SMG's "Finance & Insurance" business unit. The moneyland.ch brand, platform and team will remain in place. Founder Benjamin Manz will also remain active as Managing Director.

Since it was founded in 2013, moneyland.ch has made a name for itself with its neutral comparisons, calculators, studies and guides. Jochen Pernegger, Managing Director Finance & Insurance at SMG, says: "With its high-quality financial comparisons, moneyland.ch has set standards in the industry both then and now. We look forward to working together to drive the Finance & Insurance segment forward and to benefiting from the breadth of products, expertise and years of know-how of the moneyland team." 

With the acquisition of moneyland.ch, SMG now has important comparison services for consumers that the network previously lacked. "In addition, moneyland.ch can benefit from the digital expertise, network, reach and awareness of the established SMG platforms," adds Benjamin Manz. In this way, the comparison platform can be made accessible to the widest possible audience. 

TCFG (IMAP Switzerland) acted as lead advisor for the sellers.