The business operations of Bullyland GmbH were sold to the newly founded Bullyworld GmbH, owned by the Eberl family business, as part of the insolvency proceedings. At the new location in Nußdorf, Bullyland's market position is sustainably secured and expanded through consequent reorganisation.

Bullyland GmbH, Spraitbach, Germany

Founded in 1973 in Spraitbach, Germany, the company is a quality supplier of high-quality toy figurines. Bullyland is the market leader in the field of licensed products.

Eberl family business, Nußdorf, Germany

The Eberl family, which has successfully managed several companies throughout Germany for more than 50 years, is delighted with the growth of the company. Bullyland's logistics expertise contributes significantly to its realignment to be able to respond to market changes.
 

IMAP M&A Consultants AG exclusively advised the transaction and supported the seller and insolvency administrator in the search for a suitable partner, as well as structured, negotiated and concluded the investor process.