Capstone Partners (IMAP USA) advised InnovateMR (Innovate) on its majority investment by CIVC Partners, L.P. (CIVC). Terms of the deal were not disclosed.

Founded in 2014, in California, Innovate has established itself as one of the fastest-growing providers of tech-enabled survey and sampling services to market research agencies, consulting firms, and corporations. Innovate focuses on enhancing the quality of its clients’ market research by using its proprietary software, deep respondent sourcing and screening expertise, and client service model to provide professionals timely access to high quality, unique respondent populations.

CIVC Partners is a Chicago-based private equity firm investing in high-growth middle market companies in the business services sector. Since 1989, the team has invested over $1.9 billion in 71 platform companies and currently invests from CIVC Partners Fund VI.