MSQ Group has become a shareholder in Sempergreen Group, marking a significant milestone in their shared commitment to sustainability and urban greening. Sempergreen will become part of MSQ Group, while the existing management team will remain unchanged.

Founded in 1996, Sempergreen is renowned for its innovative approaches to sustainable building and urban greening. As a global market leader, Sempergreen is driven by the ambition to work with its customers to make the world greener and more sustainable.

Martin Mastenbroek, CEO of MSQ Group, highlighted the synergy between the two companies: “The shared ambition of MSQ and Sempergreen to make urban areas greener and more resilient is at the heart of this collaboration. We are excited to integrate Sempergreen's expertise into our diverse business activities, advancing sustainable solutions together.”

Corné van Garderen, CEO of Sempergreen, added: “The partnership with MSQ opens up new opportunities to integrate our green solutions into urban development projects. We believe this partnership will contribute to realizing our ambition to make the world greener and more sustainable.”

MSQ expresses its gratitude to all parties involved in facilitating this collaboration; RSM and Van Benthem & Keulen represented the seller, while 1602 Capital Partners, ICC Consultants, deBreij, and ING supported MSQ Group.

About MSQ Group

MSQ (Msquared Group) is a family-owned company with strong roots in the roofing industry. We invest in companies that operate on, for, or around the roof. Our portfolio includes companies active in roofing, trading in roofing materials, manufacturing innovative products, and developing professional applications. Our companies operate independently, while MSQ Services facilitates, innovates, and develops to ensure continued business success.

About Sempergreen Group

Sempergreen offers solutions for greening flat and sloped roofs, has an organization for installing beautiful green walls, and supplies sedum for ground-level applications. Sempergreen has nurseries in the Netherlands, Hungary, Poland, and Spain, and serves customers throughout Europe. The company is also active in projects worldwide, from the USA to Australia. It's no surprise that Sempergreen's slogan is: ‘Replanting the Planet.’

The IMAP Netherlands team, led by Jean-Luc Zeguers, acted as the exclusive financial advisor to MSQ Group in acquiring a majority stake in Sempergreen Group.