Capstone Partners (IMAP USA) advised SportPet Designs, Inc. (SportPet, the Company), a designer, manufacturer and marketer of branded and private label pet products, on its recapitalization with Topspin Consumer Partners (Topspin).

Founded in 2004 and based out of Waukesha, Wisconsin, SportPet manufactures a variety of pet products, including pet furniture and recreational products, pet kennels and carriers, feeding and litter accessories. Over the past few years, SportPet has experienced significant success operating in this higher growth consumer products category. The Company sells its products to major mass retailers in addition to selling direct to the consumer via online channels.

Topspin Consumer Partners is a Mamaroneck, NY-based private equity firm that makes investments in established, profitable and fast-growing middle-market consumer businesses. The firm invests across a number of sub verticals within consumer, including health & wellness, beauty & personal care, food & beverage, household goods, pet and children’s products. The Topspin team has considerable operational expertise in consumer products and services and collaborates with founder-owners and management teams to build businesses of varying stages and sizes.